To deliver hope and healing to our customers.
Meet The Team
Founder, Visionary & CEO
When Joe was a teenager, he remembers telling his parents that someday he'd help tell the world about the "apple remedy" that saved his dad's life. Over 20 years later, he's now helped over a million people overcome various health problems using safe, natural remedies. A former accountant, Joe founded Barton Publishing in 2004 from a tiny basement closet-office with no windows. He and his wife live on an acreage outside of Sioux Falls, SD and have four sons. He enjoys adventure traveling, supporting charitable ministries with an eternal mindset, playing golf and hockey, and is a long-suffering fan of the Minnesota Vikings.
Medical & Nutrition Advisor
Dr. Scott left the traditional world of medicine to start his own clinic in Santa Barbara county in California. He graduated from UCLA Medical School, but grew frustrated with "the system" which didn't allow much for alternative remedies - even though he knew they were more effective with less side effects. He is now the director of The Integrative Medicine Center of Santa Barbara, which balances conventional medicine with alternative healing modalities to achieve optimal wellness. He and his wife have 14 children.
Chief Operations Officer
Kevin wears many hats as COO. He loves to implement systems and processes that help everyone on the team work more efficiently. When he's not working, he's enjoying his family, cycling or working out...or trying to help others in some way! He's a pastor and church planter “on the side” and recently planted a church in Sioux Falls, SD.
Chief Financial Officer
As Chief Financial Officer, Nick is responsible for all the company's financial functions and leads all human resource activities including financial planning and analysis, employee benefits, compensation and payroll. His spare time is spent with his family, playing sports and enjoying the outdoors.
Chief Marketing Officer
Although Eric was a new addition to the Barton team in 2022, he and Joe have an action-packed history of business and personal adventures together. Often referred to as the "Bird Dog" - Eric enjoys hunting for new ways to help more people and help people more. When he's not working Eric enjoys being a BIG KID with his five kids, keeping his wife Kari on her toes.
Chief Business Development Officer
Tyler manages our affiliate relationships at Barton Publishing. Tyler loves Jesus and helping people. Tyler, his wife Leslie and their two children Jude and Selah live in South Dakota. In his spare time, Tyler loves to spend time with his family in the outdoors camping, fishing, hunting, golfing and being active!
Cheryl is our Undercover Superstar, as she manages the entire production of our monthly eMagazine we call Home Cures That Work, our blog and our social media accounts. She recently married and moved from Chicago to the Sunshine State, where she enjoys kayaking, camping and scuba diving with her husband. Cheryl also loves to bake, run, do mission work and travel.
Customer Experience Specialist
Focused on giving our customers the best experience possible, Leslie gets to listen in on the heartbeat of Barton Publishing, and implement any needed changes or ideas to make our products even better. She and her husband Tyler currently live in South Dakota with their children, Jude and Selah. Leslie enjoys learning & reading, and has an interest in food, fitness, and healing.
Eric is a great addition to the Barton family. He is involved with the background inner workings of our web presence. A North Dakota native, currently living in Minnesota, he loves spending time with his five kids and his wife. As a family they love to ride bike, explore new parks, and read as a family.
Sedric has been part of the Barton family for his whole life! He manages all sorts of digital media ranging from the webinars to designing report covers and everything else in between. Born and raised in South Dakota, Sedric now lives in Lincoln, NE. When He’s not working, he is spending time with his fiancé, golfing, or watching Minnesota Vikings football.
Liss is a new addition to the Barton family. She manages our affiliate relationships and manages our extensive email marketing plans. Liss is a Christian first, then a wife and the mother of 2 teenagers and 3 fur babies. Born and raised in the Lone Star State (Texas), she loves to travel the world, read extensively, and do "sporty" things.
Johnson Li has over 20 years of experience in the fitness and health industry. As the former chief marketing officer and partner to the #2 top fitness and wellness brand channel on Youtube, he brings exceptional knowledge and skill in delivering easy-to-understand health content and actionable steps to help our customers see long-term results. In addition, he helps plan and executes a number of marketing strategies for Barton Publishing. When he's not helping people with health and wellness, he is collecting rare sneakers, with over 200 pairs currently in his collection.
Esther has been in the digital health and wellness industry for nearly a decade. As a natural health marketer and writer, Esther has worked on and published countless health information videos and online content for people worldwide to achieve their best health. And today, she brings her talent to help the loyal followers of Barton Publishing. If you love the vital information you get from your emails reports, chances are Esther had a hand in it! In her leisure time, she enjoys drinking tea, creating art, listening to music, and cuddling with her black cat.
Originally from New York, Shmuel Herschberg is a seasoned digital marketing executive, with over 18 years of experience in the Israeli high-tech scene. He possesses a unique blend of technological awareness coupled with strategic thinking and creative writing, allowing him to build and execute winning marketing plans. When it comes time to relax, Mr. Herschberg enjoys traveling and spending time with his family.
Customer Service Specialist
Emily works on picking up tasks in marketing and customer service. She is currently working to get her undergraduate in Chemical Engineering. Emily enjoys visiting coffee shops (to work and do homework usually) and leading worship at her church and campus ministry.
Jama manages the gathering, inputting of data into existing database and reporting them for management decision making. She is a graduate of B.S Accountancy and proud to be from the Pearl of the orient seas-WOW Philippines. She loves and worships the Lord with her four kids and her husband. She likes helping people local and abroad.