To deliver hope and healing to our customers.
Meet The Team
Founder, Visionary & CEO
When Joe was a teenager, he remembers telling his parents that someday he'd help tell the world about the "apple remedy" that saved his dad's life. Over 20 years later, he's now helped over a million people overcome various health problems using safe, natural remedies. A former accountant, Joe founded Barton Publishing in 2004 from a tiny basement closet-office with no windows. He and his wife live on an acreage outside of Sioux Falls, SD and have four sons. He enjoys adventure traveling, supporting charitable ministries with an eternal mindset, playing golf and hockey, and is a long-suffering fan of the Minnesota Vikings.
Medical & Nutrition Advisor
Dr. Scott graduated from UCLA Medical School, became board-certified in family practice, and began working at the Santa Barbara county health clinic. He soon grew frustrated with traditional medicine which just treats symptoms, so he started his own practice and is now the medical director of The Integrative Medicine Center of Santa Barbara, where he looks for the root cause of illness - to cure it. He enjoys many activities with his wife and their 13 children, and two grandchildren.
Chief Operations Officer
Kevin wears many hats as COO. He loves to implement systems and processes that help everyone on the team work more efficiently. When he's not working, he's enjoying his family, cycling or working out...or trying to help others in some way! He's a pastor "on the side" and pastors a small church he and his wife planted in Sioux Falls, SD.
Chief Financial Officer
As Chief Financial Officer, Nick is responsible for all the company's financial functions and leads all human resource activities including financial planning and analysis, employee benefits, compensation and payroll. His spare time is spent with his family, playing sports and enjoying the outdoors.
Chief Business Development Officer
Meet Tyler, the Chief Business Development Officer of Barton Publishing. Not only is he deeply devoted to his faith in Jesus, but he is also passionate about making a positive impact on others. When he's not hard at work, you can find Tyler living it up in South Dakota with his wife Leslie and their two children, Jude and Selah. Whether he's hitting the open road on his motorcycle, reeling in a big catch while fishing, stalking game on a hunting trip, hitting the links for a round of golf, or simply enjoying the great outdoors together, Tyler cherishes every moment spent with his family.
Although Eric was a new addition to the Barton team in 2022, he and Joe have an action-packed history of business and personal adventures together. Often referred to as the "Bird Dog" - Eric enjoys hunting for new ways to help more people and help people more. When he's not working Eric enjoys being a BIG KID with his five kids, keeping his wife Kari on her toes.
Customer Support Manager
Cheryl is our Undercover Superstar and loves to make customers happy. She manages the email team for customer service and oversees the phone calls customers make for help with their orders, plus many behind the scenes operations that help Barton chug along! Cheryl also continues to create Home Cures That Work monthly updates. Originally from Chicago, Cheryl now resides in the Sunshine State, where she enjoys kayaking and camping with her husband. Cheryl also loves to bake and garden... and most of all, the beach!
Senior Software Engineer
As a Senior Software Engineer, Ryan is responsible for integrating our systems and managing our infrastructure to ensure optimal performance and efficiency. He works closely with our data and reporting to provide valuable insights and drive growth for our company. A North Dakota native, Ryan was raised with a strong work ethic and attention to detail. He currently resides outside of Sioux Falls, SD with his wife and three children. In his free time, Ryan enjoys staying up to date with the latest technology trends and exploring the outdoors.
Eric has been part of the Barton family since 2015. He works closely with our marketing and tech departments to create, build and maintain all of our web properties. Born and raised in North Dakota, Eric currently lives in Minnesota (SKOL Vikings!) with his wife and five kids.
Director of Helping People More
Anders evaluates ways we can improve people's experience with Barton, whether that be the team, our partners, or our customers. Before coming on as our Director of Helping People More, Anders worked on the Barton coaching team where he learned the customers needs on a first-hand basis. Born and raised in South Dakota, Anders now lives in Austin, TX, where he enjoys golfing, cheering on the Minnesota Vikings, and connecting with others.
Sedric has been part of the Barton family for his whole life! He manages all sorts of digital media ranging from the webinars to designing report covers and everything else in between. Born and raised in South Dakota, Sedric now lives in Lincoln, NE. When He's not working, he is spending time with his wife, golfing, or watching Minnesota Vikings football.
As our Project Manager, Jodi keeps all our ducks in a row helping the marketing team take something from a great idea to a finished project. She also enjoys using her organizational skills to arrange all things travel-related for the Barton Team, ensuring that everyone gets where they need to be, is fed well, and has a good time! While we often refer to her as our "Barton Publishing Mom", Jodi is also a mother to 4 children (ages 6-21) and 2 doodles. God has given Jodi and her husband a burning passion for adoption and orphan care - having adopted twice from China and nearing the completion of a third. Jodi wants to positively affect the lives of as many orphans as possible and makes it her goal to educate families and help them through the complex international adoption process. In her spare time, Jodi enjoys cooking, traveling, reading, and trying new restaurants & types of food.
Leslie gets to listen in on the heartbeat of Barton by hosting our weekly customer webinars with Dr. Saunders and Joe Barton. They discuss various health topics, with a primary focus on Type 2 and Q&A. She and her husband Tyler currently live in South Dakota with their children, Jude and Selah. Leslie enjoys learning & reading, and has an interest in food, fitness, and healing.
Creative & Health Content Lead
Johnson Li has over 20 years of experience in the fitness and health industry. As the former chief marketing officer and partner to the #2 top fitness and wellness brand channel on Youtube, he brings exceptional knowledge and skill in delivering easy-to-understand health content and actionable steps to help our customers see long-term results. In addition, he helps plan and executes a number of marketing strategies for Barton Publishing. When he's not helping people with health and wellness, he is collecting rare sneakers, with over 200 pairs currently in his collection.
Creative & Health Content Coordinator
Esther has been in the digital health and wellness industry for nearly a decade. As a natural health marketer and writer, Esther has worked on and published countless health information videos and online content for people worldwide to achieve their best health. And today, she brings her talent to help the loyal followers of Barton Publishing. If you love the vital information you get from your emails reports, chances are Esther had a hand in it! In her leisure time, she enjoys drinking tea, creating art, listening to music, and cuddling with her black cat.
Liss is a new addition to the Barton family. She manages our affiliate relationships and manages our extensive email marketing plans. Liss is a Christian first, then a wife and the mother of 2 teenagers and 3 fur babies. Born and raised in the Lone Star State (Texas), she loves to travel the world, read extensively, and do "sporty" things.
Originally from New York, Shmuel Herschberg is a seasoned digital marketer with over 20 years of experience in the Israeli high-tech scene. He gets great satisfaction at the prospect of helping people live healthier lives. When it comes time to relax, Shmuel enjoys spending time with his family, mountain biking, and traveling.
Media Traffic Assistant
Emily works on picking up tasks in marketing and affiliate management. She is currently working to get her undergraduate in Chemical Engineering. Emily enjoys visiting coffee shops (to work and do homework usually) and leading worship at her church.
Jama manages the gathering, inputting of data into existing databases and reporting them for management decision making. She is a graduate of B.S Accountancy and proud to be from the Pearl of the orient seas-WOW Philippines. She likes helping people locally and abroad and loves to meditate on God's word in Psalm 27:4 “That I may dwell in the house of the Lord all the days of my life.” When it comes to relaxation, spending time with her family, and traveling is worth the time spent according to her.